Bringing Back Tradition
In 1979, Al Shaali Group recognized a problem; the UAE’s boat industry was too weak for a country that once had traditions tied to sea adventures, pearling quests and diving. Something had to be done, and so, Al Shaali Marine was created. With the wisdom and talents of Chairman and M.D., Mr. Abdulla Al Shaali, and Vice Chairman and CEO, Mr. Sultan Al Shaali, AS Marine was able to bring back the forgotten pearls of the UAE’s sea traditions.
The 19 foot boat manufactured and launched in 1979 is an unrivaled success story. Not only was it the first of its kind in the UAE, but it also met international standards of building and gained impressive demand for its competitive costs. Since then, AS Marine vowed to dedicate itself to quality, hospitality and value in all the markets it serves.
Development
The success of the 19 foot boat in 1979 paved the way for the production of a massive range of products. The yacht range today includes the AS 45, AS 50, AS 64, AS 68, AS 74, AS 86, AS 105, and most recently, the AS 130. With more than 50% of its products being exported internationally, AS Marine continued to prove itself in the global market, achieving awards and certification for its quality and standards including the ISO9001, the Comprehensive Quality certificate (CE MARK), the Certificate of Specialists for Granting Marine Certificates (RINA), the US Coast Guard and several others. The AS Marine pride is now spread over four continents, making sure that no aspiring boat owner is deprived of our products and services.
Survival of the Fittest
Because we value honesty, we will not say that AS Marine did not suffer from the financial crisis. We did experience a drop during the financial crisis of 2008; however, the drop only proved that we were fit enough to survive. With a high level of customer loyalty, a long term stable growth plan, and in house advantages, AS Marine was able to fight against all potential harm to the company and our loyal customers
AS Marine Today
The launch of our new website is a symbol of our continued effort in further developing our company and making sure that we are always striving for the best. The Dubai International Boat Show of 2011 not only brought us new customers and clients, but helped us expand and further prove our ability to maintain the loyalty of those who had joined us in the past. With a new outlook and an increased enthusiasm, AS Marine will expand its range to maintain the excitement it has enjoyed from global customers and agents throughout its journey.
